Pragma Synesi – interesting bits

Compendium of interesting bits I come across, with an occasional IMHO

Sound buy

One more way companies will attempt to trap you into buying their products: sound. Welcome to neuromarketing.

From Time magazine, Mar. 01, 2010:

Neural Advertising: The Sounds We Can’t Resist

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August 21, 2010 Posted by | decision making, neuromarketing, psychology | , , , | Leave a comment

Windex-induced morality

Nice experiment showing how scent affects behaviour — in this case, citrus-scented Windex induced charity (not sure though whether it was the Windex or the citrus or the combination).  But the best part was the effects of the fart-scented spray (not kidding!).  Another strike against the economic assumption of rational behaviour.

From Time.com, Friday, Oct. 23, 2009:

Do ‘Clean’ Smells Encourage Clean Behavior?

By Catherine Elton
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August 21, 2010 Posted by | behaviour, brain, decision making, economics, psychology | , , , | Leave a comment