Pragma Synesi – interesting bits

Compendium of interesting bits I come across, with an occasional IMHO

Why you shouldn’t be anxious

You make better decisions when you are not anxious.  Good to know.  From Smartplanet:

Why you shouldn’t be anxious

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September 15, 2010 Posted by | behaviour, decision making | | Leave a comment

Why we are, as we are

Evolutionary theory is useful.  From The Economist, Dec 18th 2008:

Darwinism:Why we are, as we are

As the 150th anniversary of the publication of “On The Origin of Species” approaches, the moment has come to ask how Darwin’s insights can be used profitably by policymakers

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September 15, 2010 Posted by | behaviour, decision making, evolution, evolutionary psychology | , , | Leave a comment

Marketing: the idea factory

The company IDEO popularized human-centered design thinking.  Way to create a better product, way to sell more of a product or both? From The Globe and Mail’s Report on Business, April 25, 2008:

The Idea Factory

By CHRIS NUTTALL-SMITH
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September 15, 2010 Posted by | anthropology | , , | Leave a comment

Mind control or market research?

How companies in the future are going to make sure we buy their crap — neuromarketing.  It has already started.    From the Globe and Mail’s Report On Business:

Brand surgery

As long as anyone can remember, marketers have been dying to get inside our heads. What if they really could?

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September 15, 2010 Posted by | behaviour, neuromarketing | , , , | Leave a comment

The economics of self-control

Buying willpower?  Looks like it can be done…

From Globe and Mail’s Report on Business:

The economics of self-control

There’s no better motivator for reaching a goal than the prospect of losing money if you don’t. And these days, it’s never been easier to outsource your willpower

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September 15, 2010 Posted by | behaviour, economics, neuroeconomics | , | Leave a comment