Why Gloom Trumps Glad
Michael Shermer’s article makes several excellent points to remember at election time.
For one, we react to the bad news more than the good, because
“… in our evolutionary past there was an asymmetry of payoffs in which the fitness cost of overreacting to a threat was less than the fitness cost of underreacting. The world was more dangerous in our evolutionary past, so it paid to be risk-averse and highly sensitive to threats, and if things were good, then the status quo was worth maintaining…”
And politicians’ messages boil down to
““once upon a time things were bad, and now they’re good thanks to our party” or “once upon a time things were good, but now they’re bad thanks to the other party.””
Worth a read.
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