Pragma Synesi – interesting bits

Compendium of interesting bits I come across, with an occasional IMHO

CEO vs. Lizard

I found this article very interesting. I especially liked the the symbolism of the CEO vs. the Lizard as applied to the brain’s cerebral cortex vs. limbic system. I’ll have to explore it more when I have time.

Your brain on Gucci

Economists used to think consumers made rational purchasing decisions. But a new field of research is revealing neural forces that leave classical theorists scratching their heads

June 8, 2007 Posted by | brain, decision making, economics, neuroeconomics | Leave a comment