Pragma Synesi – interesting bits

Compendium of interesting bits I come across, with an occasional IMHO

Shop without touching

It seems touching an object (or even imagining handling it) makes you feel more like you own it, which makes it harder for you to give it up.  Just one more way marketers can screw with your brain.  Remember that when you take a small child shopping.

From Time magazine, Apr. 03, 2009:

Want to Save Some Money? Shop Without Touching

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November 9, 2010 Posted by | behaviour | , | Leave a comment

Mine, therefore worth more

If you own something, you place a higher value on it than before you acquired it. Irrational, but true — making an interesting bias in our decision makings.  The article below, from The Economist print edition  (Jun 19th 2008) explores this:

The endowment effect

It’s mine, I tell you

Mankind’s inner chimpanzee refuses to let go. This matters to everything from economics to law

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September 16, 2009 Posted by | behaviour, decision making | , , | Leave a comment

The curse of untidiness

The endowment effect: an object is worth more to you if you already own it. The article below explores its evolutionary roots and how it is being exploited in today’s markets.

From The Economist:

The curse of untidiness

DNA all over the place
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June 19, 2008 Posted by | behaviour, evolutionary psychology | , | Leave a comment