Pragma Synesi – interesting bits

Compendium of interesting bits I come across, with an occasional IMHO

Soda Companies Fund Health Groups

Depressing.

Soda Companies Fund 96 Health Groups In the U.S.

Medical organizations, health foundations and government groups recently accepted money from Coca-Cola or Pepsi Continue reading

October 11, 2016 Posted by | diet, health, nutrition | , , , | Leave a comment

Music to make you spend more

They find every way possible to influence you to spend more… From the The Economist, Aug 23rd 2014:

Beware of Beethoven:What you hear affects what you buy online

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October 2, 2014 Posted by | behaviour | , | Leave a comment

Marketing meets psychology

Marketing will make use of every trick in the book to screw with your head…. Scary.  From The Economist:

Nothing more than feelings

Admen have made a marketing guru of Daniel Kahneman, a prizewinning psychologist

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January 28, 2014 Posted by | behaviour, decision making, psychology | , , | Leave a comment

Shop without touching

It seems touching an object (or even imagining handling it) makes you feel more like you own it, which makes it harder for you to give it up.  Just one more way marketers can screw with your brain.  Remember that when you take a small child shopping.

From Time magazine, Apr. 03, 2009:

Want to Save Some Money? Shop Without Touching

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November 9, 2010 Posted by | behaviour | , | Leave a comment

Marketing: the idea factory

The company IDEO popularized human-centered design thinking.  Way to create a better product, way to sell more of a product or both? From The Globe and Mail’s Report on Business, April 25, 2008:

The Idea Factory

By CHRIS NUTTALL-SMITH
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September 15, 2010 Posted by | anthropology | , , | Leave a comment

Mind control or market research?

How companies in the future are going to make sure we buy their crap — neuromarketing.  It has already started.    From the Globe and Mail’s Report On Business:

Brand surgery

As long as anyone can remember, marketers have been dying to get inside our heads. What if they really could?

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September 15, 2010 Posted by | behaviour, neuromarketing | , , , | Leave a comment

Which site do you spill your secrets to?

Which site do you spill your secrets to? Apparently, the ones that look less trustworthy.  Go figure.  But you buy more from trustworthy-looking sites.

From Technology Review, Friday, September 03, 2010:

How Websites Make You Spill Your Secrets

People divulge more sensitive information on sites that look less safe.
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September 3, 2010 Posted by | behaviour, neuromarketing | , , | Leave a comment

How ads take advantage of you

Just one of the many ploys marketers use to sell their merchandise to you — taking advantage of your desire to avoid the “uncool” crowd.  Good to know.  From the Globe and Mail, Dec. 10, 2007:

Sorry, but that is so not me

How the uncool crowd is actually influencing the purchases you make

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April 27, 2010 Posted by | behaviour, decision making, emotions | , , , | Leave a comment

Kissing Ass works!

Good to know, whether you’re the kisser or the kissee, even if you know you are deliberately being buttered up.  Also applies to ads — just watching them will affect your attitudes and decisions.  And the more down-on-yourself you are, the better it works.

From Scientific American Mind Matters, January 12, 2010:

Flattery Will Get You Far

Even obviously manipulative compliments are remarkably effective

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January 20, 2010 Posted by | behaviour, decision making, psychology | , , , , | Leave a comment