Pragma Synesi – interesting bits

Compendium of interesting bits I come across, with an occasional IMHO

How to Choose Wisely

Advice column by the author of the book You May Also Like: Taste in An Age of Endless Choice.

How to Choose Wisely

From Yelping to dating, there’s a better way.

By Tom Vanderbilt | Sept. 7, 2017 | Nautilus

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December 16, 2017 Posted by | decision making, behaviour | , | Leave a comment

How Online Shopping Makes Suckers of Us All

Must read if you ever shop online.

How Online Shopping Makes Suckers of Us All

Will you pay more for those shoes before 7 p.m.? Would the price tag be different if you lived in the suburbs? Standard prices and simple discounts are giving way to far more exotic strategies, designed to extract every last dollar from the consumer.

Jerry Useem | May 2017 Issue | The Atlantic
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April 20, 2017 Posted by | behaviour, business | , , | Leave a comment

How to Trick Yourself Into Buying Healthier Food

It seems eating a healthy snack primes your brain into buying more healthy fare rather than junk food. Great tip.

How to Trick Yourself Into Buying Healthier Food

Mandy Oaklander |April 29, 2015 | Time Magazine
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May 3, 2015 Posted by | behaviour, brain, decision making, diet, health, nutrition | , | Leave a comment

You’ve been framed

Watch out for being a sucker… From the May 27th 2010 issue of The Economist:

You’ve been framed

Consumers are suckers for “special” deals that are costlier than they first appear

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August 15, 2010 Posted by | behaviour, decision making, economics, psychology | , | Leave a comment